ETHEL D. COFRESI
Email: [Send email using form at bottom]  * Mobile: (917) 696-4876 * 	O B J E C
T I V E

To secure a position utilizing my ability to drive results with strong technical
skills, knowledge of various programming languages, databases and project
management skills.  Works well both independently and as a valuable contributor
to team dynamics.

	P R O F E S S I O N A L   E X P E R I E N C E

AMERICAN EXPRESS, New York, NY							   	     	2000-2009
Manager/Project Manager
•	2006 Chairman’s Award Premier Winner for the implementation of the OPEN
Customer Marketing Strategy which resulted in 75% fewer direct marketing
contacts, lowering opt-outs rates while maintaining levels of customer spend,
profitability, lower attrition, and increased customer satisfaction, involving
creation of globally used Affinium macros
•	Served as key contact person in OPEN for the Affinium 6.4 Conversion,
coordinated and implemented tactical plans
•	Mentored resource team of employees and contractors in campaign delivery using
various channels and best practices
•	Developed standardized Affinium templates to be used by Delivery team
including spend macros, date logic, etc.
•	Assisted in the transformation of list campaign execution from Legacy Equus
database into Affinium Unica
•	Designated as Template Builder providing technical and functional guidelines
of tools and process to overall organization
•	Lead Lotus Notes DART Enhancement initiative to implement Membership Reward
Fulfillment requests automatically
•	Served as data-mining expert providing relevant customer information for Amex
website’s cross-selling capability, increasing recognized and relevant population
by 1M, approximately $1MM in increased revenue
•	Collaborated with several cross-functional teams to successfully identify and
implement consumer suppression requirements, enabling adherence to legal
compliance and contributed successfully to business goals
•	Served as an interim Team Lead managing two junior employees, monitoring
project load, and ensuring quality and accuracy of deliverables with target of
100% on-time delivery

CENDANT IT, Garden City, NY							   		      	1999-2000
Programmer, Systems Development
•	Developed and modified on-line production screens used for reporting
information on car rentals and collections
•	Utilized COBOL, mainframe utilities, SQL to query/update Receivable DB2
production tables for balancing issues
•	Provided periodic on-call support – responsible for problem resolution and
correction of operational issues

NEW YORK HOSPITAL, New York, NY								      	1996-1999
Medical Assistant/Office Manager
•	Performed recording of patient vital signs, phlebotomy as needed, prepared
biological specimens for transports to labs
•	Scheduled appointment, office supplies maintenance, prepared medical billing
documents
•	Maintained medical policy manuals as transcribed by doctors/nurses using
knowledge of medical terminology

	E D U C A T I O N

NEW YORK UNIVERSITY, New York, NY								   2009
Completed NYU Oracle SQL/Database administration Certification

THE CHUBB INSTITUTE, New York, NY								   2002
Diploma in Computer/Business Programming and Web Development

NEW YORK UNIVERSITY, New York, NY								   1996
Bachelor of Arts, Psychology – focus on Pre-medicine

	S K I L L S
Proven ability to learn and apply new technical and functional skills
Pursuing Certification as an Oracle Database Administrator/Developer; Strong
interes