SUSAN BURNS
900 Dominion Drive, Cleveland, OH 44145 
 [Send email to request phone number] 35.3215 home  [Send email to request phone number] 55.6507 cell  -  

EXPERIENCED BUSINESS PROFESSIONAL 

SUMMARY
Highly organized and detail oriented. Excellent project management work history
assisting successful business operations for nationally branded companies.
Results driven and accustomed to working in fast paced, time sensitive managerial
positions with a demonstrated ability to multi-task and meet stringent deadlines.
Well-developed multi-cultural communication skills; able to interact with
individuals at all levels. 

RECENT EMPLOYMENT HISTORY

SUMMIT BUSINESS MEDIA, Cleveland, OH 3/2000  *  8/2008
Director of Audience Marketing/Development
National Multi-title Business Magazine Publishing and Trade Show Company
specializing in property/casualty insurance, life/health insurance, financial
services, mortgage and art/framing industries.

Assisted publishers to determine proper readership, promotional activities and
funding to support marketing initiatives needed to retain current customers and
develop new business. Responsible for the annual marketing budgets, schedule and
production of all materials for each publication. Had bottom line responsibility
for annual expenses/revenues. Designed and implemented annual marketing programs
using methods such as direct mail, e-media, broadcast fax and telemarketing.
Tabulated all marketing results, produced monthly reports summarizing each
campaign and their related expenses. Presented the marketing update at company
meetings held each quarter. Supervised annual audit of each publication
confirming best practices. Conducted research, testing and made recommendations
to secure vendors needed to provide services too large to handle in-house. 

- Worked with internal Art Department to develop flyers, brochures, direct mail
and internet marketing items needed to promote subscription renewal and develop
new business
- Collaborated with all company departments such HR, Finance, Editorial, Sales
and Corp. Mgmt. on a regular basis. 
- Partnered with internal IT staff to develop and maintain online registration
pages for magazine subscriptions and attendance at trade show, conferences and
seminars 
- Direct responsibility for managing customer database activities for 7
publications
- Collected all money due to the company from subscribers and monitored weekly
bank deposits to ensure proper accounting for each profit center
- Led several system conversions bringing in new systems on or ahead of schedule
and on or below budget and trained employees in the new system
- Supervised staff of five
- Proficient in Microsoft Access, Excel, Power Point, Publisher, Word and
PrintShop Mail
- Excellent problem solving and decision making skills
- Well developed written and verbal communication skills
- Volunteered to work on a variety of inter-departmental company teams created
to improve efficiencies and reduce cost

ADAMS BUSINESS MEDIA, Solon, OH 
Director of Circulation 7/1995  *  2/2000
National Business Trade Magazine specializing in Design Engineering and
Manufacturing markets. 

Designed and implemented marketing programs to support subscription renewal and
new business campaigns. Supervised the customer service and fulfillment
activities for a customer database of 650,000 subscribers. Developed annual
marketing budgets for 6 different publications. Responsible for $800k in annual
expenses and revenues. Summarized and evaluated all promotional campaigns and
presented at quarterly management meetings. Assisted due diligence teams to
investigate the marketing segment of new businesses being considered for
purchase. 

- Assisted in the research, evaluation and contract negotiation to outsource the
company  's in-house
fulfillment/call center business and place with a reliable supplier.
- Handled the coordination of data collection, coding tables and data analysis.

- Served as key representative to achieve first time successful audits;
strengthening company  's credibility with external customers and potential
investors for future company growth and expansion.
- Researched, tested and hired telemarketing vendors; developed and managed
scripts for campaigns 
 

PENTON MEDIA, Cleveland, OH 
Group Circulation Manager 4/1978  *  7/1995
Business-to-business media company producing a variety of market-focused
magazines, trade shows, conferences and a broad offering of online media
products. 
 
Provided marketing, fulfillment and customer service for publishers in a variety
of markets. Responsible for the marketing design, implementation, quality and
coordination. Generated reports and forecasts for each project. Conducted
interviews, hired and trained new candidates for customer service/data entry
department of 18. 
 

COMMUNITY SERVICE
Summer Little League coach, 1992-2005

Summer Little League VP and President, 1998-2005: Community league that included
700 participants. Designed, produced and distributed annual 64 page handbook that
included all team schedules for 51 teams, contact information for all coaches,
league rules for each division plus sponsor advertisements. Led a volunteer Board
of Director group of 12. Organized annual All Star Event Weekends. Responsible
for approx. $40k in annual registration and sponsorship fees. Presented at
Recreation Commission meetings regarding league accomplishments, growth and
forecast for future activities. Conducted public relations with participants,
parents, coaches and umpires at events such as kick-off season start, league
picnic  's and wrap-up meetings to identify satisfaction level and solicit
suggestions for continued improvement. 

Elementary School Newsletter Editor, 2000  *  2004

PROFESSIONAL DEVELOPMENT
Certificate, DALE CARNEGIE MANAGEMENT TRAINING

Currently enrolled at local college, pursuing a bachelor  's degree in business