Craig Jolley
550 Foliage Lane Springboro, Ohio 45066
(937) 470-0842 [Send email using form at bottom]
Marketing ♦ Interactive Marketing ♦ Communications ♦
Strategy ♦ Innovation ♦ Technology
Value Offered
A forward-thinking, revenue-focused marketing and communications executive
offering balance between business savvy and technical insight. Strong track
record of success leveraging traditional and digital marketing solutions
fostering closer customer relationships, expanding markets and realizing top- and
bottom-line revenue gains. Effective team leader able to think strategically and
execute tactically. Crosses organizational boundaries to produce innovative
programs to achieve increased speed, flexibility and adaptability. Demonstrated
performance in corporate, early stage and small-medium sized business
operations.
Marketing Strategy & Tactics ● Marketing Communications & PR ●
Interactive/Web Marketing Management ● P&L Management ● Sales Support
● Product Development & Launches ● Program Management ● Team
Leadership & Motivation ● Effective Presentations ● Agency Management
● Online Communications ● Lead Generation ● Staff Mentoring
● Brand Communications ● Events Planning & Management
Professional Experience
FUSION ALLIANCE, Cincinnati, Ohio ● 2009
Interactive Project Manager/Strategy
Coordinated and directed interactive web development team for website projects.
Directed new navigation, design, content for Dow AgroSciences websites.
Developed Social Media strategy and led Point of View presentations for
Interactive team members.
NATIONAL CITY MORTGAGE, Miamisburg, Ohio ● 2005 - 2008
Web Marketing Manager
Developed vision, set standards and led teams in growing business through
web/interactive marketing strategies and execution for top ten mortgage
originator with $170 billion service portfolio.
Led cross functional team in developing strategy to transform retail website,
resulting in 70% increase in online mortgage originations generating more than
$200 million in loan volume and $80 million in net revenue.
Designed, developed and managed internal knowledge-sharing portal, The Idea
Center, supporting 2,000 loan originators.
Developed vision, set standards and led creation of internal website giving loan
officers an intuitive method to find and use information from company's internal
networks to assist sales efforts.
Introduced SEO and Web Analytics to foster data-driven decisions, increase web
traffic, leads and ultimately sales.
CONSTRUCTION SOFTWARE TECHNOLOGIES, INC., Blue Ash, Ohio ● 2003 - 2005
Director of Marketing & Communications
Delivered marketing and communications leadership supporting sales teams and
business partners for early stage Web-services provider to the construction
industry.
Developed traditional/modern marketing communications vehicles to promote market
seminars, created sales collateral, trade ads, drafted call center scripts and
directed trade show program.
Created plan/design for transforming corporate website into marketing and sales
vehicle.
Introduced webcasting capabilities enabling sales teams to conduct online sales
presentations.
The Valen Group, Blue Ash, Ohio ● 2002 - 2003
Director, Marketing, Communications, Operations
Introduced modern marketing communications strategies/programs to generate new
business opportunities among Fortune 500 CPG companies for start-up strategy and
innovation-consulting firm.
Created PR program that provided firm principal with national thought leadership
positioning visibility.
Created innovation-readiness assessment program for Sara Lee Foods Dinner Group
and other firm clients.
Introduced Sharepoint into company to expand client service and reduce costs.
COPERNUS, INC., Cincinnati, Ohio ● 2000 - 2001
Director of Marketing and Communications
Member of senior management team helping develop market vision & strategy; led
marketing team in delivering marketing communications, PR, message creation,
sales support, lead generation, trade show coordination.
Implemented aggressive public relations and analyst communications program to
re-introduce company to new market segment, achieving visibility in leading print
and online industry vehicles, including The Wall Street Journal.
Redesigned company Website into professional marketing and communications
vehicle supporting company goals for customers, partners and investors.
Initiated, launched and managed aggressive lead generation program.
Coached and directed staff to high levels of productivity and employee
satisfaction not previously attained in marketing area.
NETGAIN, Dayton, Ohio ● 1996 - 2000
Founder and Principal
Co-founded virtual consulting firm providing strategic online communications
consulting services to large corporate clients in U.S. and Canada.
Developed electronic communication strategy for Saskatchewan’s 161 credit
unions.
Designed award-winning recruitment website and strategy for UOP, a Honeywell
Company.
Created knowledge management strategies for Alcan Aluminum, BC Hydro, SaskPower
and Insurance Corporation of British Columbia.
Co-developed electronic communications conference seminar series that attracted
attendees from North and South America, Europe, Asia/Pacific and Middle-East.
LEXISNEXIS, INC., Miamisburg, Ohio ● 1992 - 1996
Market Segment Director
Developed strategy and directed marketing communications, product development
and sales support programs to meet revenue goals for global provider of
content-enabled online information solutions.
Identified market segment professionals information needs and directed
development of customer-focused software and Web-based products, expanding
customer base and derailing key competitor's marketing strategy.
Conceived and implemented customer advisory board that provided guidance for
product development and marketing initiatives.
Re-branded service attaining market segment leadership positioning and growing
segment sales revenue three-fold in four years.
Created international seminar marketing series, "Communicating In A Wired
World," that achieved 600% ROI in new customer & existing account revenue.
Additional History
(Details provided upon request)
Marketing Communications Manager, ZELLERBACH, Miamisburg, OH
Managed $700,000 budget and directed eight external agencies & service firms.
Directed one of company’s most successful new product launches, exceeding goal
by 65%.
Developed corporate and regional communications strategy reducing annual costs
by $842,000.
Vice President, PENNY/OHLMANN/NEIMAN, Dayton, OH
Created trade advertising campaign for client increasing sales leads from 25 to
more than 400 per month.
Devised marketing PR campaign producing $300,000 of revenue opportunities from
$3,500 investment.
Developed national hospital marketing program providing sick daycare services
for working parents.
Media Relations Director, Citizens Federal Savings & Loan, Dayton, OH
Coordinated media relations and employee communications for statewide thrift.
Wrote and produced employee newsletter, revised format of quarterly savers club
publication
Managed customer communications during mergers and acquisitions.
Education
THE OHIO STATE UNIVERSITY, Columbus, Ohio
B.A., Journalism/Public Relations
Affiliations
Board of Directors, Dayton YMCA Camp Kern
Internet Strategy Forum
Association of KnowledgeWork |
