Leigh M. Calarco
837 N. Bambrey Street, Philadelphia, PA 19130
610.212.7021; LeighCalarco@gmail.com
__________________________________________________________________________________________
Education
Temple University, Philadelphia, PA, Master of Journalism August 2007
Temple University, Philadelphia, PA, Bachelor of Arts in Journalism- Magazine
Concentration August 2004
Writing/Editing Experience
Acquire Visual, LLC, Narberth, PA September 2010 – Present
Copywriter and Editor
• Researched/wrote/edited all copy for e-commerce Web site of Buzzy’s Bow Wow
Meow, a high-end retail pet boutique located in Narberth, PA. This included
creating and recommending SEO words and all content on the site from customer
service and checkout to copyright and shipping and delivery.
• Photograph and/or source (with necessary permissions) all images for use on
Buzzy’s Bow Wow Meow.
• Wrote and edited all copy for PACT (People/Animals = Companions Together), a
501(c)(3) organization based in Pennsylvania, pactforanimals.org.
• Sourced (with necessary permissions) all images for the forthcoming e-commerce
Web site of Character Development, a toy and bookstore located in Narberth, PA.
Project also includes development of navigation forms, researching, writing and
editing all copy on the site including SEO.
• Edit/proof/write copy for Acquire Visual’s clients including Metropolitan
Management Corporation, Harcum College and Baldwin School.
Food and Dining Writing
Creator and Writer, The Newlywed Food Files (newlywedfoodfiles.com)
• The Newlywed Food Files navigates my newlywed life in the kitchen creating
tasty and healthy meals that aim to inspire others to cook, eat and live a
delicious life.
Freelance Restaurant Critic and Food Writer
• Bucks Life magazine, Suburban Life magazine, Breslow Partners and Baldwin
Publishing, Local Living Magazine.
Fashion and Lifestyle Writing
Freelance Fashion and Lifestyle Writer
• Women’s Wear Daily, Suburban Life magazine, New Jersey Savvy Living magazine,
South Moon Under, (boutique clothing store with 13 locations), AroundPhilly.com
and PhillyStyleMag.com.
New Jersey Life magazine, Lambertville, NJ October 2007 –
August 2008
Assistant Editor
• Researched/wrote/edited: fashion, jewelry, home & design, calendar,
food/recipes, dining guide, contests.
• Wrote fashion and lifestyle articles for the magazine’s blog.
• Selected images for all articles, edited/fact-checked/proofread entire issue
and released book to print.
• Composed and updated the magazine’s production schedule on a daily/weekly
basis.
Philadelphia STYLE magazine, Philadelphia, PA
January 2007 – August 2007
Editorial & Web Intern
• Researched/wrote/edited blogs for phillystylemag.com, dcstylemag.com &
acconfidential.com.
• Researched/wrote/fact-checked/copyedited articles for the magazine.
Home and Design Writing
Freelance Home and Design Writer
• Distinctive Living Publications (Delaware Valley Living, Jersey Living and
Shore Home) and Philadelphia Magazine (Making Great Use of Your Basement, July
2006).
Advertising/ Marketing Experience
Albert M. Greenfield & Co., Inc., Philadelphia, PA
June 2004 – January 2006
Advertising, Marketing & Design Associate
• Assisted with organization and arrangement of advertising campaigns.
• Researched potential development projects and prepared the Request For
Qualification (RFQ) proposals.
• Worked with architects through construction implementing interior design
schemes and finishes.
Awards/Associations
The University of the Arts, Philadelphia, PA; Promising Artist Award in Writing
April 2001
Sigma Delta Tau National Sorority, Amherst, MA; Public Relations Chair
January 2001 – May 2002
Multimedia/Interactivity/Publishing Skills
• Advanced typist proficient in Microsoft with knowledge of Adobe Photoshop,
InDesign and Quark.
• Web 2.0 – Publishing RSS feeds; installing and implementing metrics and
statistical counters; adding feed readers to Web sites; publishing and updating
blog images; SEO.
|
