Objective:

-Generate More Leads

-Increase Sales

-Add Profit Centers and Revenue Streams

-Optimize Business Processes So Your Business 
 Grows More Effectively 

WORK EXPERIENCE:
Spillover Strategies (http://www.spilloverstrategies.com)

Spillover Strategies is a marketing consulting company
that helps our clients reach growth objectives by offering
custom-tailored solutions ranging from strategic planning
and strategy to fully implemented, turn-key solutions.

Our specialty is in providing integrated marketing solutions
that combine as many marketing activities as reasonable possible
to multiply campaign efficacy.

Isolated mail drops, email blasts, telemarketing campaigns (for example)
typically produce low response rates.

But by combining these activities in a tightly coordinated
campaign response can reach 57% or more.

TITLE: Marketing Director - Manager

My primary role is to help our clients be more competitive 
and profitable by providing marketing administration, 
lead/sales generation, copywriting and business optimization 
services.

MARKETING ADMINISTRATION:
I work with our clients and any channel or other marketing partners 
to... 

-Assess mutual goals, budgets, and resources
-Devise marketing campaigns to achieve those goals 
-Coordinate internal resources, partner and 3rd party resources 
to effectively implement the campaigns

LEAD GENERATION:
Lead generation activities cover both internet and offline
marketing activities.

-Advertising 
-Direct Marketing 
-Telemarketing 
-Product Promotions 
-Direct Mail 
-PR 
-Events
-Trade Shows 
-Email Marketing
-Internet Marketing 
-Search Engine Marketing
-Social Media (Web 2.0) Marketing 
-Pay Per Click Advertising
-Video Marketing 
-Effective Web Design 
-Audio Marketing 

COPYWRITING:
Copywriting is the 3rd most critical element in successful
lead generation and sales conversion. If your marketing
and sales copy can't generate leads and convert them into
sales, you'll waste a lot of time, resources and money.

I've developed a highly acclaimed, ground-breaking software 
solution (ScribeJuice) to help boost response to your
marketing and sales copy.

The most important factor in creating high-response marketing 
and sales copy is empathy. Your marketing must address the 
prospect's deepest hurts and desires, as they relate to your 
product or service, to be successful.

To generate leads and convert them into sales I create
high response:

-Websites 
-Email 
-Brochures 
-Ads 
-Direct Mail 
-News Releases 
-Case Studies 
-White Papers 
-Sales Presentations 
-Newsletters 
-Audio scripts 
-Video scripts

BUSINESS OPTIMIZATION:
Many times our clients want to grow their business but their 
sales, marketing and business processes are so inefficient
they can't effectively handle current demands... much less
growth.

I help identify methods and technologies our clients can
leverage to operate more efficiently so they're able to
effectively grow their businesses.

Business optimization covers:

-Split Testing 
-Site Analytics 
-Marketing Automation 
-Sales Automation 
-Ecommerce 
-Email Marketing Solutions
-CRM 
-ERP 
-Custom Solutions
 
RESULTS:
I've consistently helped my clients boost leads and sales
revenue by millions and have increased operational 
efficiencies to help them be more competitive and better
capable of sustaining growth.

-Do you want help developing your marketing strategy?

-Do you want to augment your current in-house marketing resources?

-Would you like assistance while seeking a more permanent candidate?

Contact me by visiting http://www.spilloverstrategies.com to
discuss a wide variety of ways I can help you grow your business.

I'll research your company, market and assess your current
situation and goals and give you plenty of actionable steps
to take your business to a new level.

You can use these ideas to:

-Develop a job description for the candidate you're preparing to hire.

-Build onto your existing business development strategy. 

Or I can personally assist you in putting your 
marketing plan into action from inception throughout 
execution including tracking and analytics to make sure 
you're getting maximum ROI.

Contact me by visiting http://www.spilloverstrategies.com to
take your business to new levels.