Edwin (Eddie) Gus Armstrong

SUMMARY

Results-oriented professional with extensive management experience in the
financial industry. Proven track record of successes in planning; strategic
development; project management and process enhancements; training;
system/process conversions; analytical reporting and presentation; execution of
sales programs.

Certified Administrator for Baker Hill B2C and B2B. Proficient user of Microsoft
Office applications: Excel, Word, Power Point, Project Manager, Access, Outlook,
and many others. 

Customer-service oriented with dedicated drive to solve complex problems and
achieve superior customer satisfaction. Exceptional people skills in diverse
settings from one-on-one direction and staff motivation to executive level
presentations. 

PROFESSIONAL EXPERIENCE

GreenBank (Formerly Cumberland Bank) – Oct. 25, 2004 to Dec. 31, 2007
231South Royal Oaks Blvd. Suite 202
Franklin, TN 37064

Senior Vice President-Senior Credit Officer-Credit Administration

Responsibilities:

Responsible for overseeing consumer and small business underwriting processes
and construction related activities. Project manager and internal system owner of
Bank2Consumer and Bank2Business underwriting systems. Responsible for board
reports and presentations on construction and CRE lending. Past duties have
included senior lender approval for exception overrides on retail loans;
approving officer for employee loans; branch administration; project manager for
operation improvements. 

Results: Successfully created and developed centralized documentation department
for control and delivery of consumer and commercial documentation through Laser
Pro. Implemented Baker Hill (Consumer and Small Business) underwriting system
ahead of schedule and within budget. Created an automated risk-based pricing
model for all consumer loans and a combination of risk-based/relationship pricing
for small business products. Developed an in-house strategy for construction
lending and servicing. Developed and delivered all training for both retail and
commercial personnel for consumer and small business underwriting, policy, and
procedure.

Union Planters Bank – Feb. 2003 to Oct. 2004
830 Crescent Centre Drive, Suite 300
Franklin, Tennessee 37067

Vice President-Senior Retail Sales & Service Consultant

Responsibilities: 

Developed sales and service strategies to increase revenue for retail and small
business programs delivered through branch offices and alternate delivery
channels. Lead teams to create project plans and overall approach. Built business
cases, established goals, training programs, and incorporated into corporate
strategy for building customer relationship and increasing pocket share. 

Results: Built and implemented cross-sell program between two different business
lines to increase sale of equity lines with first mortgages. Penetration
increased from 4% to 45%. Created strategy for delivery of micro small business
suite of products through retail offices. Completed implementation ahead of
schedule.



METLIFE FINANCIAL SERVICES – Oct. 2001 to Oct. 2002
830 Crescent Centre Drive
Franklin, Tennessee 37067

Financial Consultant 

Responsibilities: Creation of a financial profile from financial data resulting
in a written long-term plan with client. Implement insurance and/or investment
programs based on client’s values, goals and financial profile. Develop marketing
plans to identify target market and creation of strategy. Generated appointments
from referral base and other marketing approaches. 

Results: Lead freshman class in appointments set, profiles created, and sales
results.

FIRST TENNESSEE BANK - 1995 to 2001
1570 Gallatin Pike North, Suite B
Madison, Tennessee 37115

Career Progress:

Product Manager 

Responsibilities: Managed all aspects in the development of new products and
sales efficiencies including: vendor contract negotiation; establishment of
budgets, process development, marketing strategies, effective sales techniques;
performance reporting; and documenting objectives. Worked closely with affected
department heads: accounting, legal, compliance, risk management, operations,
information systems, and marketing. Presented plan to executive level management
of five distribution channels for buy-in and directed communication of strategy
and tactics down to sales staff and appropriate managers. Made sales calls to
dealerships and other clients to promote products. Supervised training programs,
tracked progress and reported to management sales results. Managed compliance,
training, and sales for expansion of 60 new offices. Managed five sales employees
directly.

Results: Six new products were added to the corporation. Multiple strategies
successfully implemented. Revenue tripled through direct sales and cross-sale
opportunities. Sales ratios increased by 25%


FIRST AMERICAN NATIONAL BANK - 1989 to 1995
550 Metroplex Drive
Nashville, Tennessee 37211

Career Progress:

 Vice President, Loan Operations Manager - 1991 to 1995
 Assistant Vice President, Senior Systems Analysis - 1989 to 1991

Details:

 Vice President, Loan Operations Manager - 1991 to 1995

Responsibilities: Assumed responsibilities from previous manager for the purpose
of: 1.) Identifying opportunities for process and system improvement. 2.) Daily
management of operational functions and staff of employees i.e., Loan processing,
Collateral processing, Student Lending, Mortgage Servicing 3.) Training and
integration of new loan servicing systems. 4.) Transition of acquired banks to
centralized environment.

Results: Implemented cost savings processes thereby reducing operational costs
and improving customer service. Restructured and improved overall management
organization. Successfully lead programs that trained staff on effective use of
new system, which reduced customer, services issues. Relocated Mortgage Servicing
department from remote Memphis location to centralized location within other loan
processing departments and converted to more efficient servicing system. Wrote
transaction and general ledger interface map to eliminate manual entries, which
eliminated errors and simplified accounting. 

Assistant Vice President, Senior System Analysis and Project Manager - 1989 to
1991

Responsibilities: Studied and tested new loan servicing system, designed to
consolidate three systems into one. Reviewed and approved conversion mapping.
Developed bank control file and other administrative functions within the system.
Tested and reconciled conversions before implementation. 

Results: Successfully participated in the execution of plan that consolidated
three systems into one. Improved servicing and reconcilement processes that
allowed reduction in staff. Enhanced customer service and accounting abilities by
full implementation of related system functionality. 



EDUCATION

University of Tennessee 
Knoxville, Tennessee

American Institute of Banking 
Nashville, Tennessee
Commercial Diploma

Series 6 & 63 licenses (expired)
Life and P/C licenses (expired)

Certified Administrator for Baker Hill Products (B2C and B2B)