Kirk D. Frady
158 Gazelle Court
San Antonio, Texas 78259
Phone: [Send email to request phone number] 97.2798
Cell: [Send email to request phone number] 60.0343
Email:Kfrady@satx.rr.com
Highly skilled, results-oriented executive with experience in diverse
operational environments, both domestic and international. A proactive manager
with expertise in business development, marketing, public relations, media
relations, corporate communications, program management, event management and
operations. Keen troubleshooter skilled at implementing viable solutions.
Dynamic leader who is creative and adaptable in challenging situations with the
ability to learn quickly. Powerful communicator with excellent presentation and
liaison skills. Extensive experience building alliances with city, county, state,
and federal agencies, diverse civic groups, senior decision makers, and numerous
media outlets.
PROFESSIONAL STRENGTHS
General Management, Business Development, Government Relations, Marketing,
Public Relations, Program Management, Community Outreach, Corporate
Communications, Operations, Strategic Planning, Writing / Editing, Crisis
Communications, Website Management, Event Planning, Project Management, Training
and Team Building, Budgeting and Public Speaking
SELECTED ACHIEVEMENTS
Vice President, Bank of America Military Bank, San Antonio, Texas 2005 -
Current
* Developed a highly successful military marketing campaign aimed at new
military recruits. RESULTS: Generated over $4 million in deposits for the bank in
a 10 month period.
* Has served as a member of the Greater San Antonio Chamber of Commerce’s
Military Affairs Committee (MAC) since 2002. RESULTS: Thorough knowledge of
military related issues in San Antonio. Increased name recognition and brand
awareness for the bank.
* Partnered with the Dallas Cowboys and San Diego Padres to honor wounded
servicemembers in San Antonio and San Diego. RESULTS: Brand recognition and name
awareness for the bank.
* Maintains a close working relationship with the City of San Antonio’s Military
Affairs Office. Stays abreast of BRAC related issues affecting San Antonio.
Constantly looking for new business opportunities with the military. RESULTS:
Knowledgeable of BRAC related issues.
* Maintains a close working relationship with numerous senior military leaders
in the San Antonio area. This includes; Fort Sam Houston, Randolph and Lackland
Air Force Bases, Brook Army Medical Center and Wilford Hall. RESULTS: Positive
business relations and name recognition for the bank.
* Planned the procurement, packing and delivery of care packages to members of
the 3rd Infantry Division deployed in Iraq. RESULTS: Positive media coverage and
name recognition for the bank.
* Coordinated a barbecue and horse riding event for wounded Soldiers and their
families at Fort Sam Houston, Texas. RESULTS: Positive media coverage and name
recognition for the bank.
* Coordinated for wounded Soldiers and their families at Fort Sam Houston to
attend the West Point vs. Texas A&M football game. RESULTS: Media coverage and
name recognition for the bank.
* Supervised the grand opening and ribbon cutting ceremony for a new banking
center in Columbus, Georgia. RESULTS: Positive media coverage and name
recognition for the bank.
* Planned the procurement, packing and delivery of food baskets for needy
families at Christmas. RESULTS: Positive community relations for the bank.
Director of Public Relations, Fifth U.S. Army, San Antonio, Texas 2002 – 2005
* Directed all public relations activities for a high profile defense
organization located in San Antonio. The organization consisted of over 6,000
employees in 21 states - managed a staff of six personnel and a $153,000 budget -
facilitated media relations and disseminated organizational information and
public notification of community relations activities - served as organizational
spokesperson and subject matter expert on all public relations activities -
responded to media queries, prepared press releases, fact sheets, white papers
and media advisories. Prepared responses to Congressional and Legislative
inquiries. Established close working relationships with numerous organizations
in the San Antonio area. These organizations include, but are not limited to,
the Greater San Antonio Chamber of Commerce, San Antonio Rodeo and Livestock
Show, the USO, KLRN Public Television, the Military Affairs Committee (MAC), the
Fiesta Commission, Association of the U.S. Army (Alamo Chapter) and the Mayor’s
office. Created a mutually supportive and cooperative working relationship with
the San Antonio Express News, local radio stations and television outlets.
RESULTS: A strong sense of community involvement and close working relationship
with various civic leaders and organizations. Maintained strong business
relationships with leaders in media outlets and civic organizations across the
western half of the United States.
* Coordinated public relations operations with the Federal Emergency Management
Agency (FEMA) as well as with other local, state, and federal agencies as part of
the Homeland Security initiative; conducted press conferences and crisis
communication management; facilitated media coverage of several disaster relief
training exercises; coordinated media coverage of the “Columbia “shuttle disaster
recovery efforts. RESULTS: Established a close working relationship with the
Regional FEMA Headquarters along with other local, state and federal agencies,
allowing an open and seamless flow of communication between each of the agencies.
* Managed the content and appearance of a highly trafficked organizational
website; analyzed existing web page and identified areas for improvement;
provided for security review and oversight to ensure compliance with federal
security guidelines. RESULTS: A highly professional and informative website that
complies with federal regulations.
* Facilitated the complex public relations efforts leading to the U.S. Senate
confirmation of a senior military officer’s promotion to an executive leadership
role; provided media guidance throughout the fifteen month process; prepared
media analysis and monitored published stories about the officer; assisted with
media interview preparation. RESULTS: The nomination for promotion was approved
by the U.S. Senate with no restrictions.
Director, Media Relations / Public Information, U.S. Military Academy, West
Point, New York 2001 – 2002
* Facilitated massive media requests in preparation for the United States
Military Academy’s bicentennial celebration; fielded queries from local,
national, and international media over a fifteen month period; assisted numerous
media outlets in the completion of their projects, including nationally
syndicated broadcast news, radio, wire service, newspaper, book authors,
photographers, and magazine outlets. RESULTS: The Academy gained worldwide
publicity for the major event; the department received “PR Week” magazine’s
“Public Sector Campaign of the Year” award for its achievements.
* Managed the activities of a “National Geographic” film crew for one year
during the filming of a comprehensive documentary on the United States Military
Academy at West Point; coordinated all interviews with cadets, faculty, and
staff; produced a daily schedule for filming; prepared research on the academy’s
history and provided historical photographs and data. RESULTS: The Academy
received overwhelming positive coverage in the local, national, and international
media after the 14-part documentary aired on National Geographic Television.
Director of Public Relations, 1st Infantry Division, Wuerzburg, Germany 1993 –
1996
* Worked closely with the Government Relations Advisor to the German Government
on building positive working relationships with local government officials and
the civilian community.
* Served as the principle spokesperson for the organization and advisor to the
commander on all public affairs related activities.
* Coordinated media coverage of the organization with Armed Forces Network Radio
and TV and the Stars and Stripes Newspaper.
* Responsible for publishing a bi-weekly newspaper that supported six different
military communities.
* Served as the Public Affairs Officer for the U.S. contingent of the United
Nations Peacekeeping Forces in the Former Yugoslav Republic of Macedonia. Worked
closely with numerous foreign media agencies to assist them in producing their
news stories.
RESULTS: A highly successful Community Relations program and strong sense of
cooperation and trust among foreign media outlets.
PROFESSIONAL EXPERIENCE
UNITED STATES ARMY, Lieutenant Colonel 1984 – 2005
Vice President, Bank of America Military Bank 2005 - Current
Director of Public Relations, Fifth U.S. Army, San Antonio, Texas 2002 – 2005
Director, Media Relations / Public Information, U.S. Military Academy, West
Point, New York 2001 – 2002
Director of Recruiting, Harrisburg, Pennsylvania 1999 – 2000
Director of Logistics, Kaiserslautern, Germany 1998 – 1999
Director of Plans, Kaiserslautern, Germany 1996 – 1998
Director of Public Relations, Wuerzburg, Germany 1993 – 1996
Division Manager, Ft. Drum, New York 1991 – 1992
Logistics Officer, Ft. Drum, New York 1990 – 1991
Operations and transportation supervisory assignments in the U.S. and Europe
Prior to 1990
EDUCATION
Bachelor of Arts, Communications, University of Alabama, Tuscaloosa, Alabama
Graduate, U.S. Army Command and General Staff College, Ft. Leavenworth, Kansas
Graduate, Public Affairs Officer Course, Department of Defense Information
School, Ft. Harrison, Indiana
ADDITIONAL
Current Secret Security Clearance
Fluent in both English and German
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