Brian J. Piercy
12421 Painted Bunting Drive
Austin, Texas 78726
 [Send email to request phone number] 77-5269 • bjpcjp@sbcglobal.net


CORE STRENGTHS
• Broad operational experience - manufacturing, design, marketing, vendor
relations, program management.
• Confident and articulate communicator. At ease in the executive suite and on
the factory floor.

FREESCALE SEMICONDUCTOR, Austin, Texas
	
Business Manager, Cellular & Multimedia IP Design (April 2007-Present)

• Currently leading a divisional IP roadmap panel. The team (architecture,
design, finance, program management, and business development) delivers baseband
IP development recommendations to the executive office.

• Delivered & led IP roadmap discussions with cellular ecosystem participants
including Motorola, T-Mobile and Cingular Wireless. Supported the global sales
force with a variety of presentations and analysis papers.

• Developed RFQs for IP purchases, participated in supplier reviews & delivered
options to the executive office.

• Designed & deployed an IP portfolio application using the Ruby on Rails web
framework. This tool allows software & hardware managers to align feature and
schedule requests with current projects.

Product Manager, Cellular Platforms (2006-April 2007)

• Delivered product requirements documents for various cellular handset
platforms. These PRDs described requirements at the platform (handset), IC and IP
block levels of detail.

• Engaged cellular handset architects at T-Mobile, Cingular and Vodafone on
product roadmaps & RFI responses. Topics included multimedia, security,
next-generation modem standards, and power consumption use cases.

• Developed a cellular handset budgeting tool. This online worksheet allows
marketers, system architects and account managers to prioritize feature sets
against bill of material targets.

Customer Program Manager, Silicon Design Libraries (2002-2006)

• Managed multiple teams (Austin, Moscow, Noida) on 20 memory compiler projects
to internal customer specifications. Responsible for project schedules,
contracts, and customer service metrics. 

• Created and managed a post-silicon support team in Moscow to handle 15-20
inquiries per week. Created work schedules to answer failure analyses, errata
schedules and simulation requests.

• Visited customers in the US, Taiwan & Japan to discuss tactical and roadmap
topics. Addressed cost, schedule and quality concerns via presentations,
seminars, and on-site debugging.


MOTOROLA SEMICONDUCTOR, Austin, Texas

Engagement Manager, Outsourced Manufacturing (1999-2002)

• Managed 24 semiconductor manufacturing ramps across five (5) factories in
Taiwan and North America; applications ranged from 0.8um ‘smart power’ to 0.13um
low-power logic.

• Taught multiple design teams how to use outsourced semiconductor manufacturing
services; streamlined communications between designers, product engineers and
their counterparts at TSMC and UMC. 
 
Brian J. Piercy
Page 2
 
MOTOROLA SEMICONDUCTOR, Austin, Texas (continued)

Global Marketing Manager, SRAM Memory Products (1995-1999)

• Delivered monthly price & volume forecasts for a profitable product portfolio
($300-400M yearly revenue, #1 global market share)

• Built a marketing team of six people with product definition, promotional and
pricing responsibilities; interviewed, hired, rated & promoted team members as
needed.

• Supported global tactical marketing (15 people) and applications engineering
(six people) teams with weekly intelligence on trends, issues and pricing
targets.

Senior Account Engineer, SRAM Memory Products (1991-1995)

• Increased semiconductor sales revenue with Hewlett Packard ($18M to $69M),
Digital Equipment Corporation ($17M to $35M) and AT&T/Lucent ($2M to $4M) as the
global marketing team leader

• Supported sales forces and distributors with pricing, design-in tools and
applications support; negotiated quarterly bookings and billings targets with
sales account directors

• Honored as an “Above & Beyond” marketer by North American sales management;
recognition was given for building SRAM sales and customer satisfaction at
Hewlett Packard to all-time highs.

• Represented the division in global account reviews; negotiated pricing and
volume agreements with the key customer base; delivered critical product samples
to remote locations as needed to support design wins.

HARRIS SEMICONDUCTOR, Melbourne, Florida	1990 - 1991
Senior Marketing Engineer, Microcontroller Software Tools

• Recruited from graduate school to build a business case for a semiconductor
startup team.

• Re-architected a real time operating system for a variety of hardware/software
development boards.

• Modeled time-to-profitability for a variety of product roadmap scenarios.


EAGLE RESEARCH CORPORATION, St. Albans, West Virginia	1985 - 1988
Senior Software Engineer, Industrial Controls Group

• Designed and maintained a variety of embedded real-time factory automation
software libraries.

• Developed a custom real-time operating system for a remote pipeline monitoring
system.


PAN AMERICAN WORLD SERVICES, Melbourne, Florida	1983 - 1985
Electrical Engineer

• Provided radar system support services to classified government projects at
Cape Canaveral.


EDUCATION:
M.B.A. in Operations/Marketing, University of Pittsburgh
B.S.E.E. in Hardware Design, West Virginia Institute of Technology

CERTIFICATIONS:
Pragmatic Marketing Framework

SOFTWARE TOOLS:
Microsoft Office, PHP, HTML, Ruby on Rails, CSS, MySQL, Forth, Scheme