LEIGH-ANN SCROGGINS
• 2041 Apple Drive • Little Elm, TX • 469-358-1653 • [Send email using form at
bottom] 

Organized, solutions oriented Project Coordinator with 4 years of experience in
a marketing environment at a large organization.

SUMMARY OF QUALIFICATIONS

•	Managed large scale projects with budgets exceeding $1 million.
•	Organized multi-tasker with the ability to successfully manage multiple
projects while meeting all deadlines. 
•	Fast learner with the ability to absorb new concepts quickly.
•	Budget minded individual with focus on cost effective solutions.
•	Energetic team player with a positive attitude.

TECHNICAL SKILLS

•	SOFTWARE: MS Office Suite (Word, Excel, PowerPoint, Access), Photoshop CS, MS
Front Page, MOVAVI video editing suite, SAP
•	OPERATING SYSTEMS: Windows XP, Windows NT, Windows Vista
•	TYPING: 80+ WPM


PROFESSIONAL  EXPERIENCE

PROGRAM COORDINATOR – SNAPPLE, VENOM ENERGY, AND FUNCTIONAL BRANDS
DR PEPPER SNAPPLE GROUP, Plano, Texas	April 2008-February 2009

•	Promoted to a member of the Promotions Team in April. Assisted with the
development, execution, and post analysis of all brand promotions. The position
changed in September after reorganization of the department. This added the
responsibility for other consumer touch points such as coupons, point of sale,
and outdoor media on select brands.
•	Project Manager for the Venom Energy sampling program with a trial objective
of 1.5M. Saved the company money by recruiting a new agency to create a more
robust program than the previous year at a reduced cost of execution.
•	Managed a $3M+ budget for the sampling program and worked diligently to crush
cost of goods by setting up meetings with field sales, supply chain, and
logistics to determine the most efficient way to procure product.
•	Led meetings with Sales Directors and Managers for 14 markets along with
Agency Partners to align on process and logistics for sampling program execution.
Fostered relationships with all stakeholders to create a collaborative team to
ensure program’s success.
•	Project Manager for time based code sweepstakes communicated in convenience
and grocery stores. Saved the company thousands of dollars by recruiting a new
agency to develop the promotional website. 
•	Developed both the Venom and Snapple newsletters to communicate a call to
action, brand updates, and successes. Distributed to the field on a monthly
basis. Used Adobe Photoshop and MS Front Page to produce the creative.
•	Tracked creative budgets for Venom and Snapple brands by logging estimates,
processing invoices, setting up new vendors in SAP, and confirming payment.
Routed higher value invoices to senior management for signature. 
•	Created presentation materials to communicate program details for sell in to
bottlers and retail accounts. Designed customized templates using Photoshop for
PowerPoint presentations. 

EXECUTIVE ASSISTANT
DR PEPPER SNAPPLE GROUP, Plano, Texas	March 2005-April 2008 
•	Provided administrative support to the Senior Vice President of the department
and the Director of Advertising. 
•	Appointed the contact for all internal radio and television media requests.
Created a library of advertising and branded entertainment clips organized by
brand and type. Created DVD’s with customized menus and labels. Use video editing
program to split, join, and convert media. 
•	Coordinated pre and post advertising production meetings. Assisted with
getting approvals from senior management on all print, radio, and television
creative.
•	Prepared PowerPoint presentations adhering closely to dictated guidelines.
Utilized Adobe Photoshop for the creation of original templates and presentation
elements.
•	Worked collaboratively with multiple agencies to coordinate creative and
production schedules. Assisted with the ordering of hero product and other
materials for advertising shoots. 
•	Processed invoices and managed multimillion dollar advertising budgets for six
brands. Used SAP and internal accounting system to track payment. 
•	Consistently met deadlines by reacting to and satisfying team requests with
immediacy. Provided effective, “out of the box” solutions daily to maximize
productivity.
 


E-COMMERCE SPECIALIST (LAID OFF – COMPANY ACQUIRED BY FOREVER 21)
GADZOOKS CORPORATE HEADQUARTERS, Carrollton, Texas	November 2004-February 2005 
•	Managed online web store specializing in fashionable clothing for junior girls

•	Reviewed and analyzed web site metrics in effort to identify problematic areas
requiring immediate action. Alerted IT Department to any technical problems and
identified origins as to the cause of such errors. 
•	Prepared weekly reports accurately and in a timely manner as assigned by the
Director of Marketing 
•	Cultivated a relationship with customers that exceeded expectations resulting
in repeat business. 
•	Posted new merchandise to the website as it arrived to warehouse and added to
virtual inventory 
•	Maintained a constant watch on mailroom activity and assisted with the
processing of order shipments as needed to ensure that packages left the building
within 48 hours of order receipt. 
•	Pulled items from inventory and packed orders when short staffed in the
Distribution Center 
•	Processed all returns by posting credits to customer accounts, adding items
back to inventory, and documenting all transactions on accounting spreadsheet 
•	Reduced prices of slow moving inventory for quicker sale 
•	Maintained contact with buyers of each department and allocation staff to
request increased stock of best selling items.

ADMINISTRATIVE ASSISTANT
BOKA POWELL, Dallas, Texas	April 2004-November 2004
•	Provided general office support and coverage to a team of 12 individuals
comprised of Senior Associates, Associates, and Architectural Staff. 
•	Developed and maintained various databases in Microsoft Access for the purpose
of organizing contact information 
•	Produced color renderings of site plans in Adobe Illustrator and Adobe
Photoshop as needed. Assisted Project Managers with the preparation of front-end
documents for package submittals including Table Of Contents, List of Drawings,
Specifications, etc. 
•	Coordinated package shipments either via courier or Fed Ex, etc. including
preparation of transmittals and necessary shipping documentation. 
•	Made travel and local reservations for air and car rental as necessary. 
•	Served as a “filter” in handling telephone requests for information by either
responding to the question or directing the caller to the appropriate staff
person while providing superior customer service. 
•	Worked with other members of the organization’s Culture Committee to plan
various activities and events in effort to encourage fellowship among all staff
members.

FULFILLMENT COORDINATOR (LAID-OFF)
FREEBIE INC, Plano, Texas	December 2001-March 2004
•	Hired build the Customer Service Department for the Blockbuster Customer
Loyalty Program issuing Freebie Tokens and Points for purchases. I worked with
the Programming Team to design the CSR tool used to communicate with program
participants and notate accounts.
•	Wrote “canned” responses used by the Customer Service Department to commonly
asked questions as well as website FAQs. Assisted customers with questions about
their Freebie Points and Tokens with a response time of 24-48 hours.
•	Hired and trained two additional Customer Service Team members.
•	Managed weekly online auction fulfillment process to identify successful
bidders, confirm adherence to Terms of Service, and ship prizes. Condensed a
previous 5 day effort into 2 days while remaining current in all other
responsibilities. 
•	Kept track of inventory used for online auction and ordered additional items
when needed.
•	Created new company policies as needed to promote fairness to program
participants. 

CUSTOMER SERVICE REPRESENTATIVE (LAID-OFF)
MATCH.COM, Plano, Texas	April 2001-November 2004
•	Researched and analyzed problematic technical customer inquiries to obtain the
most efficient and accurate solution. Provided excellent customer service via
telephone and email by extending myself in various situations involving clients
in need of direct, personal attention.

RELOCATION COUNSELOR
SALLY WHITE & ASSOCIATES, Dallas, Texas	July 2000-February 2001
•	Maintained a caseload of 60-80 clients through consistent contact and
consultations regarding various relocation needs.
•	Conducted internet research for the purpose of locating clients’ items of
interest in their new area of residence, after which, telephone calls were made
to acquire and verify information.
•	Drafted customized reports for each client which documented report findings.


EDUCATION

Bachelor of Arts, Communications, Lubbock Christian University, Lubbock, Texas	
January 1997-May 2000
Achievements included:
•	Summa Cum Laude Graduate – 3.94 GPA
•	Received Dean’s Award For Communications Department two consecutive years:
1999-2000