Alan Martin

4701 Scoter Lane ( McKinney, Texas, 75070 ( Telephone: 214.546.3832 ( Email: 

Vice President Sales

Strategic Planning/Client Relationship Management/P&L Improvements/Multi-Channel
Development
Contract Negotiations & Deal Structuring/Building & Leading High Performance
Sales Teams/Exceeding Sales Objectives

BS (Sales & Marketing), VP Sales-Food & Beverage with broad experience
developing recognized consumer brands, most recently managing a beverage division
that increased sales over a 4 year period by 18.2%, ($56.5 million), and
increased operating profit by $21.8 million (15.4%).

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

GLG Life Tech Corporation, Vancouver, BC October 2009 to Present
Global leader in the supply of high purity stevia an all natural sweetener used
in food and beverages
Vice President of Sales ( October 2009 to Present) - Responsible for developing
strategic sales plan to grow market penetration and sales of stevia extract (all
natural sweetener) in North America.

CROSSMARK, Plano, Texas Feb 2009 to October 2009
Professional services company that assists consumer goods manufacturers and
retailers reach their performance objectives
National Account Executive (February 2009 to October 2009) - Responsible for
broadcasting overall strategic plan to secure new distribution, on-board
retailers, execute against promotional plans, and create annual business plans
for existing and new retailer relationships.

 * Introduced a new line of eating healthy and organic products on a national
level. New accounts include Albertson's,
Big Y, and Hy-Vee. Work with account executives to insure execution of programs
and company strategies.

ViB BEVERAGES, Dallas, Texas June 2008 to January 2009
New Beverage Start up Company - Manufacturer and distributor of a new relaxation
beverage called ViB
Consultant/Advisor (June 2008 - January 2009) - Working with the owner and team
to develop and execute a strategy for Route to Market-Distributors, Marketing
Programs, and Regional and National Account Customers. Advising on
budget and revenue objectives.

 * Identified distribution opportunities which resulted in availability in 7-11,
Quik Trip, Racetrac.

DR PEPPER COMPANY, Plano, Texas
1984 to December 2007
(The 3rd largest manufacturer, bottler, and distributor of beverages in the
United States with major brand products such as:
Dr Pepper, 7UP, Snapple, and Motts beverages)
Vice President of Sales - Food Service (2002-December 2007) - Scope of duties
consist of managing divisional sales initiatives, brand image, budgets, and
revenue objectives.

 * Promoted to Vice President of Sales, Food & Beverage charged with turning
around an unprofitable division that had experienced 4 years of sales and
operating profit decline. Consequently, reorganized 105-member sales force that
accomplished the following 3 items: 1) Increased sales 18.2%; 2) Grew operating
profits by 15.4+%; and 3) Gained 41,252 new availabilities in foodservice and
distributor accounts.

 * Increased over 48-month period Dr Pepper sales by $56.5 million , thereby
reversing a 4-year sales decline.

 * Achieved during a 4-year period (2003 to 2007) record breaking operating
profit levels of $21.8 million.

 * Identified brand and package specific availability targets, which proved
instrumental in generating an overall increase of 27.5% in new availability, and
distribution for the Dr Pepper brands. Brand strategy focused distributors,
C-stores (7-11), managed service accounts (Aramark), and (Compass) and
foodservice accounts (Arby's & Chipotle).

Alan Martin Page Two

 * Negotiated major contracts exceeding $1 million each, with major
organizations such as: Arby's, Chic-fil-A, and Aramark. As a result overall
volume increased to 18.2% and net profit increased to 15.4%.

 * Developed strategic alliances that resulted in first ever funding agreements
with Pepsi Bottling Group, and Coca Cola Enterprises. As a result, Pepsi Bottling
Group volume increased 7.2%, and CCE volume increased 6.4% over a 4-year period.

Zone Vice President (1997-2002) - Primary duties focused on developing and
leading strategic vision while simultaneously aligning independent bottling
systems in an effort to maximize business opportunities and drive results.

 * Promoted by Senior Vice President to refocus and reenergize the worst
performing zone in the country. Subsequently, net volume grew over a 5-year
period by 7%, and 6 sales representatives were promoted during that 5-year time
span.

 * Increased Canada Dry volume 6.3 million cases by effectively targeting and
selling new distribution and target accounts that focused on the following 4
areas: 1) Emerging and non-traditional accounts; 2) Grocery; 3) C-store; and 4)
Mass merchandisers.

 * Entrusted by senior management with administering and managing all aspects of
a $35 million budget that included trade and marketing sector budgets.
Additionally charged with developing key performance indicators, which included
volume, profit, distribution, and call coverage.

 * Developed and nurtured strategic relations with key customers that resulted
in volume growth of 7.0%, and operating profit of 5.6% over a 5-year period.

Vice President, Field Marketing (1996-1997) - Charged with developing and
strengthening bottler relationships for volume, profit, and market share growth.

 * Developed and presented market strategy and alliance programs to key
distributors and management.

Director, Marketing/Bottler Development (1995-1996) - Duties included the
evaluation, development, and execution of all sales and marketing programs.

 * Functioned as the primary contact for all Coca-Cola and Pepsi Bottling Group
Divisions, maintaining and developing relationships with all senior executives.

Division Sales Manager (1984-1995) - Responsibilities included the development
and execution of division sales strategies, thereby ensuring proper resources and
training are available to achieve division's goals.

 * Selected by "C-Level" management to chair a field sales advisory board to
develop best practices for a 125-person sales team. Revamped call coverage, and
account responsibilities, which proved instrumental in achieving double digit
increases over the following 7 years.

 * Achieved division volume growth of 29.4% from 1990 to 1994.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Science, Business, Sales & Marketing, Bowling Green State
University, Bowling Green, Ohio

Finance and Accounting Executive Program, Columbia University, New York, New
York