PRODUCT MARKETING EXECUTIVE

Enterprising, dedicated professional with a broad background managing sales and
technical marketing efforts across industries and of various size. Strategic
thinker with an awareness of new technologies, changes in the marketplace,
industry trends, and emerging market opportunities. Skilled in problem
resolution, organizational needs analysis, time management, and results
reporting. Initiator with ability to produce customer value and competitive
advantage. Exceptional verbal, written, interpersonal, presentation, public
speaking, and rapport-building communication skills.

Areas of Expertise:
Team Leadership
Business Analysis
Customer Retention
Product Development
Trade Shows
Account Management
Business Development
Media / Press Releases
Coaching
Hardware / Software
Product Management
Program Management
 
“Terry was a great asset to the sales team. He knew what we needed for optimal
market exposure and always found the best way to get the message out.”
Jeff Murdock, Sales Director, Excellon Automation Co.

CAREER HIGHLIGHTS

Grew OEM business to 27% of ENCAD’s revenue by bring more OEM partners online.
Helped PARC maintain world leadership position as a preeminent industrial
research community by successfully establishing Xerox’s Electronic Model Shop to
provide research hardware.
Dramatically improved the on-time / on-budget development of new products by
installing and managing formal Product Delivery Process at Excellon.

PROFESSIONAL EXPERIENCE

Sales / Marketing Engineer, MICRO LENS TECHNOLOGY, INC, Indian Trail, NC        
             	  	  2008 
Managed International customer base for engraving services of large cylinders.
Provided quotations and order guidance for Lenticular Plastic sheets and
Cylinder engraving services.
Gave technical software support to graphics professionals.

Marketing Director, EXCELLON AUTOMATION CO, Rancho Dominquez, CA                
                2004 – 2007  
Managed Advanced Technology Group of Applications engineers engaged in Pre and
Post Sales benchmark testing and process development.
Enhanced image and product awareness by restarting press releases, trade shows,
and arranging for additional media coverage.
Reestablished brand recognition of a capital equipment manufacturer during
acquisition turnaround.
Built infrastructure for Sales process and metrics tracking tools.
Installed and managed a formal Product Development Process.

Managing Director / Owner, DEBCO TECHNOLOGIES, INC, Canyon Lake, CA          		 
 1999 – 2004  
Led International Sales and Marketing for Microlens Wide Format Lenticular
printing systems, Light box systems, Scrolling light boxes, POP Display, and
DayGlo ink for large format printers.
Managed product development for lenticular interlacing software and print
drivers.
Traveled internationally to conduct technical training and Sales support.
Established new distribution channels through new and existing alliances.
Provided marketing specifications for product enhancements.
Identified new markets for existing and new product lines.

Director, Product Marketing, OVERLAND DATA, INC, San Diego, CA                  
                                     1999  
Provided product marketing expertise for development of web browser based remote
control software for tape robotic functions allowing the IT manager to remotely
configure and troubleshoot his backup libraries.
Managed technical documentation creation and publication including user and
service manuals, data sheets, and product brochures.
Formed alliances with technical partners to facilitate early adoption of new
hardware and software technologies in Tape Automation products.
Developed and launched activities for Automation Tape Libraries in 100GB to 3TB
capacity Marketplace.
Assigned and managed channel ASP’s and margins to insure adherence to business
model.
Drove marketing campaigns and established pricing models for new products.
Established new distribution channels through new and existing alliances.
Identified new markets for existing and new product lines.

Director, Business Development ENCAD, INC, San Diego, CA                        
                              1995 – 1999   
Managed customization of Wide Format color printers to OEM’s specifications, and
provided account maintenance and business support.
Managed product development of downloadable microcode to control machine
function as well as localize the user interface language.
Installed and managed the Strategic Partners Program of third-party software
developers and arranged promotional partnering and ad sharing.
Managed the evolution of Strategic Partners’ software products so that they were
ready for launch simultaneous with ENCAD’s new products.
Managed technology partnerships bringing new capability into ENCAD as well as
finding partners to exploit our technology. Sought out and presented partners for
joint development.
Managed development programs for new state of the art Wide Format printing
technology systems including all functional requirements as well as customer
defined testing.
Drove marketing campaigns and established pricing models for new products.
Identified new markets for existing and new product lines.
Additional Positions held demonstrating product, program and business
development experience.

Vice President, Product Development, OCE-GRAPHICS USA, INC., Sunnyvale, CA, 1989
– 1995 
Senior Program Manager, XEROX CORPORATION, Fremont, CA, 1987 – 1989 

EDUCATION

MBA, Pepperdine University, Los Angeles, CA
BS, Administrative Science, Pepperdine University, Los Angeles, CA