Michele M. Mason
21371 Sawyer Square Ashburn, Virginia 20147     [Send email to request phone number] 63-1977    [Send email using
form at bottom]

QUALIFICATIONS SUMMARY: 

•	Strong supervisory, leadership & management ability
•	Fully functioning Professional noise free home Office with state of the art
computers, Laptop, software, etc
•	Ability to analyze & evaluate new business opportunities
•	Resourceful Strategic thinker, creative passion & understanding of business
marketing luxury and high-end brands 
•	Liaise with many different stakeholders: all levels within the company,
vendors, & other third parties
•	Provides direction, motivation & project management 
•	Demonstrated success in direct target marketing campaigns & campaign analytics

•	Articulate forward looking vision for online/direct PR & marketing 
•	Entrepreneurial mindset with bias for action
•	Strong personal organization & time management skills
•	Strong quantitative & analytical skills; strong business acumen, creative
insight
•	Computer Graphics and Traditional Medium Artist
•	Database maintenance
•	Trade show, seminar & conference exhibit sales, sponsorships, & advertising
•	Manage & grow new and existing accounts
•	IT & Software Specialist, strong web trend knowledge
•	Analyze situations, identify problems, & implement solutions
•	Merchandising, graphic, & interior design experience
•	Knowledge of retail concepts & business practice
•	Professional Photographer
•	Exceptional client/customer service skills, able to assist in all aspects of
client needs
	
	EDUCATION:
	

•	University of Richmond, Virginia B.A. 1986; Honors
•	Langley High School, McLean Virginia 1982; Honors

COMPUTER:  Extremely proficient on the computer and very computer literate

-	Operating Systems: Windows Vista Business; Windows XP, MAC OSX; Windows NT
Workstation, Windows 97-2003

-	Software to include but not limited to:
	 Microsoft Office 97-2007: (Word, PowerPoint, Access, Excel and Outlook)
	Adobe Design Premium CS3: Illustrator, Photoshop, Lightroom, InDesign,
Elements, and Acrobat.
 
	DATABASE Software to include but not limited to: Crystal Reports; iMis
Database; Outlook, MEI Database

OTHER GRAPHICS PROGRAMS but not limited to: Zenographics; MultiAd Creator and
Cumulus; Corel PaintShop Pro, Aldus Persuasion; MacDraw Pro; Canvas; QuarkXpress;
Lotus SmartSuite; Spacemaster Computer Graphics; Quicken; Rapid File Transport
FTP; Presto Pagemanager; OCR; VistaScan; & various other photo, graphic and
business software programs 
HTML and Java Script working knowledge
	
	Certificates, Recognitions and Memberships:
	

•	Dean’s List and Academic Honors 
•	Sigma Chi: Little Sister, President, Vice President and Social Chairman
•	IABC: International Association for Business Communicators 
•	Teamwork Awards
•	Outstanding Achievement Awards
•	ASAE:  American Society Association Executives
	
	Life experience & Personal Interests:
	
	Photographer					Art Director of several art programs for children
	Artist						Certified Aerobics Instructor for adults and children
	Gardener & Horticulturalist Specialist		CPR and First Aid certified
		Photography Editor, University of Richmond 1984-86

	
	
	EMPLOYMENT HISTORY:
	
	International Jet Management, Dulles Airport, Virginia: 2005 - present
	Marketing and Business Relations Director
	 
-	    Design, implement, facilitate annual advertising and marketing plan 
-	    Execute public relations campaigns
-	    Write and edit influential news announcements, pitches, feature articles
-	    Develop and implement strategic positioning, marketing plans, and
budgetary parameters
-	    Analyze and evaluate new business opportunities
-	    Perform financial analysis of potential growth opportunities
-	    Achieve media coverage in key publications – including business, trade,
regional and vertical press
-	    Involved in local networking and industry-related events as both a speaker
and ambassador
-	    Develop and implement appropriate strategies to enhance and promote image,
and industry awareness of goals and objectives
-	    Evaluate and recommend to management the potential profitability of new
ventures
-	    Conduct and analyze market research data to define product positioning
-	     Monitor competitive activity and identify client and potential client
needs
-	    Perform competition analysis
-	    Analyze and interpret business, financial, and technical; data and
reports; and legal documents
-	    Responsible for the development of sales collateral and sales promotions 
-	    Strong knowledge of media sales
-	    Provide photographic services for sales, promotions, advertising, or other
organizational needs
-	    Personally provide professional custom photography
-	    Develop, prospect and administer marketing database, mailing list
applications
-	    Responsible for developing a high level of service in support of marketing
and advertising initiatives
-	    Targeting and communication strategy
-	    Branding and logo management
-	    Created  Computer graphics presentations
	
	
	The Northern Virginia Technology Council, Herndon, Virginia: 2003 - 2006
	Membership Services Manager, NVTC Foundation Manager, and NVTC Committee
Coordinator
	 
-	Maintained integrity of membership database 
-	Supported the Council in retention and recruitment efforts
-	Lead Development, Implementation of Marketing, Outreach and Communications
Plans
-	Create and manage a member loyalty program, to increase member participation
by improving relevance of member benefits, migrating tiers of member
participation and further developing branded communications 
-	Responsible for monthly reports to Senior Staff and Board of Directors
-	Maintained membership department office, records and files, updating all
relevant information to current status
-	Executed all aspects of membership accounting to include by not limited to,
invoicing, processing accounts receivable, and fulfillment of all membership
products
-	Attended events to represent and promote NVTC and it’s membership
-	Managed career center on the NVTC website
-	Collaborated with other organizations adding value to the membership and the
council
-	Coordinated communications for committee events, sponsorships, and contact
information
-	Assisted Foundation President in duties in relation to the Foundation, the
budget, and the Computer Clubhouses

	
	
	The Newspaper Association of America, Vienna, Virginia: 2001 - 2003
	Marketing Manager; Classified Advertising Online Manager
	

-	Executed marketing strategy to support sales of NAA publications, exhibitions,
and websites
-	Served as a key member of Marketing team at annual Conventions, Marketing
Committee meetings
-	Provided insight on Relationship Marketing strategies, and presenting when
necessary
-	Lead project-related vendor assignment, management and contract negotiations
-	Identified sales opportunities, developed and maintained prospect lists, data
base, create and fulfill sales materials
-	Helped drive and support the exploration of ecommerce business strategies and
goals 
-	Worked closely with Web Manager, and Graphic Design (and/or outside agency
partner) to create email and online marketing tools 
-	Help identify and secure new advertising and strategic business relationships
with external companies
-	Generated leads and acquired new customers
-	Developed targeted email and newsletter campaigns 
-	Managed the payment and advertising material from assigned accounts
-	Maintained or exceeded budgeted revenue and targets from assigned NAA products
including classified and display advertising in Presstime, TechNews, and
Newspaper Marketing magazines as well as Newspapers in Education Directory,
Newspaper Industry Federation Online Directories and The Foundation Update 
-	Secured and coordinated fulfillment of conference event and promotional
sponsorships
-	Identified bids and oversaw delivery of specialty items  
-	Secured new accounts and upgrading of small level clients to annual and
long-term customers
-	Coordinated floor plan design, booth assignments and services with meetings
management
-	Traveled to industry trade shows as required for the sales and onsite
management
-	Oversaw processing and documentation for exhibitions and sponsorships
-	Website development and implementation of the NAA Classified Marketplace
advertising pages
-	Created and fulfilled NAA advertising, exhibition sales, and promotional
materials; including media kit, sponsorship proposals, and implementing
communication plans
-	Managed customer relations, maintained an on-going business with over 300 NAA
customers
	
	
	
	RETAIL EXPERIENCE:  1984-2000
	
	The Limited, Tyson’s Corner, VA; The Narragansett, Tyson’s Corner, VA; The Blue
House, Tyson’s Corner, Va; Nantucket Moon, Old Town Alexandria, Va    
	
	Manager Sales/Retail Merchandiser
	
-	Responsibilities included knowledge of retail; buying and purchasing
inventory
-	Day-to-day management of merchandise evaluation and inventory control, loss
prevention
-	Use of creative design skills for visual displays
-	In depth knowledge of a variety of merchandise categories
-	Recognized developments and trends and monitored performance
-	Daily duties include managing and problem solving
-	Ability to provide excellent customer relations
-	Merchandising/floor display, shipping and receiving
-	Demonstrated knowledge of retail concepts and business practices
-	Managed vendor communications, performance, and manipulation of purchase order
information
-	Consulted to finalize the seasonal assortment plan by providing information
with regard to stock levels, quality issues and vendor problems
-	Detail oriented self-starter with the ability to multi-task and work well in a
team atmosphere
	
	
	
	
	
	GTE Spacenet Corporation, McLean, Virginia 1986 - 1993					    
	Computer Graphics Specialist
	
	Design and Production: 
-	Direct interaction with vendors for a variety of audiovisual needs
-	Color perspective, layouts, balance and contrast 
-	Prepared artwork for visual presentations and publications using computer
graphics and board art
-	Consulted with editors, layout artists and analysts concerning visual
objectives
-	Designed and produced illustrations, line drawings, and annotated photographs
for production
-	Planned and executed layout and composition of publications insuring accuracy
of text and graphic placement
	Computer Graphics:
-	Business presentation graphics through highly specialized computer graphics
systems
-	Input into storyboards for executive speaker support and sales/marketing
support
-	Designed and produced computer generated presentation graphics, logos and
specialized illustrations 
-	Created and produced computer generated presentations and art for trade shows,
publications and sales/marketing
	Business:
-	Coordinated incoming presentations & kept detailed log & calendars to
accommodate timely completion 
-	Scheduled appointments with executives to discuss all aspects of presentation
completion
-	Researching & recommending state of the art graphics hardware & software
	
	Visual Communications Assistant McLean, Virginia 1986 – 1988
	
	Audiovisual and Photography:   
-	Assisted in multi-image slide shows, input into storyboards
-	Experience & Working knowledge of audiovisual equipment
-	Set-up audiovisual equipment for use by corporate personnel
-	Maintained a library of images of corporate programs, products, videos &
facilities
-	Responsible for all off-site meetings
-	Photographing & coordinating photographers for specific photos of employees,
products & services, special events, & for annual reports



***** References provided upon request *****