Marla Day Allara
223 Baier Drive
Salem, Virginia 24153
(540)389-9048
(540)598-9048
WW13Mall@Yahoo.com
 
Professional Objective & Profile

Dynamic, profit- and results- oriented Sales Specialist with more than 24 years
of experience building and managing sales and marketing operations for self and
major medical and industrial companies. Proven successful track record in
building and leading integrated sales operations and increasing growth and
revenues. Excellent ability in nurturing strong client relationships. Excellent
in analyzing, planning, organizing and closing accounts. 

Desires challenging opportunity in sales/marketing to significantly contribute
to a company’s growth, profitability and market share.

Education   Bachelor of Arts Degree in Business/ Marketing
                   RADFORD UNIVERSITY, Radford, Virginia 
                  North Cross School   , Roanoke, Virginia
               
Professional Sales/Marketing Experience

Roanoke County Schools
Roanoke, Virginia- 2007-Present

•	Substitute Teacher
•	Substitute Instructional Aide
•	Remediation Teacher, January – April, Fort Lewis Elementary School
•	Long Term substitute, April – June, teacher’s assistant, fifth grade, Fort
Lewis Elementary School

Virginia Martial Arts Academy- Sales/Marketing Manager-Part-Time
Salem, Virginia- 2003- Present

•	Independently work from home
•	Responsible for selling corporate memberships
•	Create and implement marketing strategies for Taekwondo school
•	Responsibilities include creating brochures, newsletters, advertisements and
all printed materials 
•	Editing and managing of web site. Responsibilities include responding to all
e-mail inquiries and contact management
•	Increased school enrollment by 52%
•	
Smither Jewelry Corporation - Owner and Manager
Altavista, Virginia- 1994 to 2003

•	Owned and operated retail jewelry store
•	Sold fine jewelry, diamonds, giftware and offered custom jewelry design and
repair
•	Responsibilities included marketing, management, accounting, purchasing and
selling
•	Increased Company Revenues by 49%
•	Developed and implemented creative marketing strategy which capitalized on
competitor’s weaknesses
•	Personally created advertisements, newsletters and all printed marketing
materials
•	Graduate Gemological Institute of America: Diamonds, Diamond Grading, Colored
Gem Stones, Colored Gem stone Grading, Pearls, Pearl Grading, and Detecting
Synthetic Diamonds




Siemens Burdick, Inc. - District Sales Manager
Virginia and West Virginia- 1992 to 1994

•	Sold cardiac equipment directly to Hospitals and indirectly through major
medical suppliers
•	Created and implemented marketing strategies for Distributors (45 Sales
Representatives)
•	Trained Distributor Representatives on selling and demonstrating cardiac
equipment
•	Provided in field training for Distributor Representatives
•	Provided In-services for Physicians and staff on equipment
•	Called Directly on hospital cardiologist 
•	Consistently over sales objective from 25% to 160% 
•	Independently worked from home
•	Offered  promotion to head hospital division for entire United States

Q Med, Inc.-Sales Consultant
Richmond, Virginia- 1991-1992

•	Sold non invasive medical equipment for the diagnosis and prognosis of common,
chronic illnesses. Products focused on cardiovascular disease and diabetes.
•	Extensive cold calling on Generalist and Specialist
•	Trained Physicians and staff  on medical devices 
•	Self-directed and self-motivated. Worked independently from home with no
direct supervision
•	Achieved 3rd in North East Region in total sales

Medical Waste Management-Sales Consultant
Richmond, Virginia-1990-1991

•	Sold medical waste removal service to all medical facilities
•	Extensive cold calling
•	In serviced medical staff on Virginia Regulations for proper handling and
disposal of medical waste
•	Maintained and managed all existing accounts
•	Consistently met sales quota

Browning-Ferris, Industries-Sales Representative
Fairfax, Virginia-1983-1990

•	Sold commercial solid waste removal service
•	Extensive cold calling 
•	Responsibilities included the calculation of projected waste. Designed self
contained compaction systems to handle disposal of waste.
•	Highest Percentage of accounts sold at highest price list
•	Displayed strong people skills in building rapport and keeping established
accounts
•	Consistently exceeded yearly quota
•	Sales Representative of the year 2 times, Sales Representative of the Month 12
times
•	Trained new sales representatives
•	Taught Professional Selling Skills

References:      Available upon request

Interest:       Student of Tae Kwon Do (Blue Belt)
                           Volunteer North Cross School
                           Digital Photography