Don Rieley
116 Abel Drive
Pembroke, Virginia 24136
[Send email to request phone number] 99-9443
[Send email using form at bottom]
Director - Marketing
Sales Training / Focus Groups / B2B & B2C Relationships / Growth Management /
Branding/ Budgeting & Proposals / Demographic Analysis / Advertising / Vendors
Negotiations / Turnarounds
Award winning marketing professional with domestic, government, education and
non-profit experience. Proven record turning around under performing operations.
Seized critical opportunities to expand market share and brand awareness,
improving corporate performance and the bottom line.
Grew marketing department enrollment more than 300% for Virginia Tech, earning
#1 ranking.
Increased Apollo revenue $3.5M by streamlining admission processes 50%
Forged B2B partnerships, placing 500 student interns with 100 industry leaders
for Virginia Tech
Revitalized education market, spurring 17% growth in six months for Apollo
Key Skills: Effectively communicating with employees at all levels. Motivating
staff and management alike. Remaining calm under pressure. Building consensus and
implementing changes. Designing programs that meet company goals while promoting
employee satisfaction and retention. Delivering presentations that enthuse
staff.
MBA and BS, Marketing Management, Virginia Tech.
Selected Accomplishments
Grew marketing department enrollment more than 300% for Virginia Tech, earning
#1 ranking. Inherited department where customer service, personalized attention,
and communication was poor. Revamped advising program, corrected communication
errors, and built strong student/advisor relationships. Turned around department
from last place ranking to school leader for enrollment and growth.
Increased Apollo revenue $3.5M by streamlining admission processes 50%.
Marketing initiatives were stalled due to arduous application process, taking new
students over two weeks to complete application process. Designed viral email
campaign, documenting student contracts and enrollment team deadline
responsibilities. Improved communications, leading to 17% increase in student
enrollment and 3.5% new revenue.
Forged B2B partnerships, placing 500 student interns with 100 industry leaders
for Virginia Tech. No formal program existed to gain upper classmen practical
business experience while completing studies. Crafted and launched internship
program, increasing student to company contact hours 400% over three years.
Opened program to entire college, increasing tuition revenue $900K.
Revitalized education market, spurring 17% growth in six months for Apollo.
Undergraduates failed to matriculate into on-going education programs at an
acceptable percentage. Launched B2C initiatives, identified market, and overcame
consumer challenges. Expanded graduate program cohorts for the first time since
contract history due to record growth.
Career History
Contract Director, Institute for Professional Development, The Apollo Group,
2007 to 2008. Lead $2.4M Adult Education Program that offers 40+ night-time
classes to more than 400 students. Build enrollment and generate revenue by
improving offerings and streamlining enrollment processes. Manage 11 staff.
Asst. Provost for University Advising, Virginia Tech, 2001 to 2003. Developed
best practices and streamlined undergraduate advising process for seven
university colleges and 77 departments. Acquired software, enabling students
online scheduling with advisors. Developed initiatives, encouraging students to
embrace new programs.
Director of Undergraduate Programs, Department of Marketing, Pamplin College of
Business, Virginia Tech, 1993 to 2007. Recruited to transform and grow student
body. Spearheaded, designed, and developed innovative marketing campaigns to
increase school brand across a diverse and national demographic market. Led
curriculum development projects, including PR, Project Management, Business
Development, Marketing, Leadership, and Counseling. Managed operational budget,
marketing budget, and 7 employees.
Earlier: Marketing Director, Buckley Group. |
