Jessica Stasiw
13393 Connor Drive, Centreville, VA 20120 – [Send email to request phone number] 19-3138 –
jchong85@hotmail.com
SUMMARY & OBJECTIVE
A detail-oriented, creative writer and web specialist with constantly evolving
knowledge and skills. Possessing a strong desire to grow and take on challenges,
with a track record of producing quality products and successfully managing
simultaneous responsibilities and relationships while meeting tight deadlines.
Seeking a challenging position within a dynamic organization where my verbal and
written communications skills, passion, and creativity can be leveraged to
achieve and exceed the organization and their client’s goals and expectations.
EXPERIENCE:
American Public University System
Interactive Marketing Coordinator - Manassas, VA 03/09/09 -- Present
Give support to the web team and marketing department with social media trend
updates and suggestions, CMS content changes, and e-mail marketing. My role is a
combination of Web producer and marketing project coordinator, supporting a
variety of Web initiatives for the University System and its brands.
• Research post, article, and tweet topics for the university social media
channels
• Contributing writer for corporate sustainability blog,
http://apus-sustainability.com
• Editor and writer for university blog, http://onlinelearningtips.com; pen name
is J. Mason
• User testing for the 3 new branded websites for the university. Tested web
forms, content placement, and web site SEO best practices.
• Implement SEO best practices for new public facing websites.Scour sites for
proper title tags, keywords, summaries, and descriptions.
• Research latest trends in social media. Implement new ideas in the company’s
social web communities.
• Edit new content being placed on the websites.
• Moderator in social web communities affiliated with the university.
• Research and connect with social communities inside and outside of the
university system for connections, social event placement, and general new
enrollment for the school(s).
• Develop and publish content on public-facing portion of University System Web
sites via a content management system, while meeting overall goal of protecting
and enhancing the visitor experience.
• Coordinate various online advertising and partner initiatives, actively
working with vendors to track campaign performance.
• Work with online marketing team to create and enhance Web content and track
performance.
• Collect data to evaluate existing and potential online properties and
channels.
• Maintain a pulse on current Web trends and best practices in the industry.
• Help maintain internal performance reports and repository of creative
samples.
• Consult and construct e-mail marketing messages for the Marketing department.
Responsibilities include implementing best practices for e-mail marketing for
greater open rates, and avoiding blacklisting and high bounce rates.
• Construct landing pages for greater appearance in search engines.
Edelman Financial – Fairfax, VA 03/31/08 – 01/15/09
Web Content Specialist
Served as a key member of the growing Web Team at Edelman Financial. Generated
accounts for email marketing campaigns, and led the Web Team in creating and
executing the company’s first mass client email. Thoroughly proofed, edited, and
drafted content and web pages on the company’s websites.
• Designated to test various e-mail clients, and ultimately decide which e-mail
marketing company the firm would rely on for mass client emails
• Responsible for creating e-mail templates for various client emails
• Responsible for email list grooming and segmenting
• In charge of executing email sends
• Track and report email rates of opens, bounces, and non-responders
• Troubleshoot email server reports for bounced emails
• Research and implement best practices for e-mail marketing
• Edit, proof, and reformat web pages on the company’s various websites
• Troubleshoot CMS and site errors
• Update content daily on the websites
• Make edits to the company’s intranet
• Generate fresh layouts for new and existing web pages
• Reporting website trends and statistics weekly
• Report trends in website activity and generate solutions for spikes and
declines
• Research web trends, best practices, and different controls to enhance website
activity and exposure
Ginsburg Enterprises, Inc. – Fort Lauderdale, FL 10/06 – 02/27/08
Creative Department Coordinator, Marketing Assistant, & Assistant to the
Producer of the Mr. Food network news segment
Serve as a key team member of the Ginsburg organization, which is the parent
company to Mr. Food no-fuss Meals, a meal assembly franchise, and owns the Mr.
Food brand. Involved in all aspects of Mr. Food media creation including: Mr.
Food television spots which are syndicated by CBS/King World Productions, Inc.
and air during network news segments, Mr. Food radio spots, development of
marketing and customer support for Mr. Food no-fuss Meals, and Mr. Food retail
product sales.
• Responsible for the overall design and layout, content authoring and editing,
and distribution of a tri-monthly e-mail newsletter to several thousand Mr. Food
no-fuss Meals customers
• Generate fresh and engaging content ideas, and lead the calendar planning
activities, for the Mr. Food Radio show
• Construct numerous weekly press releases to inform and entertain guests of the
Mr. Food and Mr. Food no-fuss Meals websites
• Generate eye-catching bi-lines for marketing materials and publications
• Manage relationships with strategic partners to ensure high-quality products
for viewers and television stations
• Format monthly recipe sets using Adobe In-Design for television stations to
provide to viewers
• Edit and proof scripts for closed captioning
• Dub shows for client records and licensing purposes
• Research and identify trends in food, health, and eating patterns in order to
develop timely and entertaining show ideas
Rowland Publishing, Inc. – Tallahassee, FL 05/06 – 08/06
Editorial Assistant (Internship)
Rowland Publishing produces community magazines and special-interest
publications for the Northwest Florida market, and specializes in design and
management services for clients seeking turnkey publishing services. The
publications are online and in print and are direct mailed to over 2,000 homes.
• Responsible for creating impactful headlines and bi-lines for Tallahassee
Magazine
• Conducted interviews, researched, wrote and edited articles and stories for
bi-monthly regional publications, including Tallahassee Magazine, Bay Life and
Edge
Kudzu Review (Florida State University) – Tallahassee, FL 01/05 – 05/05
Staff Editor (Internship)
The Kudzu Review is Florida State University’s biannual undergraduate literary
journal.
• Responsible for screening publication entries and providing layout support
EDUCATION & SKILLS
B.A. English/Creative Writing, Florida State University 08/06
• Graduated with honors; Dean’s list each semester
• Minor in History
• Completed additional studies in chemistry and physical science
Professional training
Various courses including writing for the web, designing web pages using HTML,
customer service, negotiating, brainstorming, creative thinking, problem solving,
multimedia, internet researching and utilization
Tools
• Microsoft Office (Word, Excel PowerPoint)
• Adobe Creative Suite (InDesign, Photoshop, Dreamweaver)
• Front Page
• Constant Contact, iContact, Vertical Response, Magnet Mail
• HTML, ASP
• experience with Apple Mac OS
• experience with Web Analytics Programs (Google Analytics, Urchin)
• Content Management Systems (Browser Media, Site Executive)
Languages
• Native Proficiency – English, American Sign Language
PORTFOLIO –
My online portfolio includes samples of my work, including:
• “What to expect: Your first week of school online,” OnlineLearningTips.com,
March 2010
• “Extended learning outside the classroom, on the job, throughout life,”
OnlineLearningTips.com, March 2010
• “The Eco-Benefits of Online Learning,” APUS Sustainability Blog, March 2010
• “Going Back to Nature,” OnlineLearningTips.com, February 2010
• “APUS Building LEED Certified Academics Center,” APUS Sustainability Blog,
February 2010
• Products produced for Mr. Food-related media at Ginsburg Enterprises
• “A personal account in Egypt,” Edge Magazine (regional monthly), Feb 2006
• “Andrews 228 Libation,” Tallahassee Magazine (bi-monthly), July/Aug 2006
• “New Establishment-Pastor Ron Miller Jr.,” Tallahassee Magazine, Nov/Dec 2006
• “Melhana Plantation,” Bay Life Magazine (bi-monthly), Sep/Oct 2006
• “Junior Cotillion,” Tallahassee Magazine, Sep/Oct 2006
• “Gary Droze: Profile Piece,” Tallahassee Magazine, Nov/Dec 2006
ADDITIONAL INFORMATION
• U.S. citizen eligible for a security clearance
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