PAMELA S. LAWTON


OBJECTIVE

Seeking position in a professional environment where my education,
technical/software sales and business development manager/customer service
background would not only benefit your organization, but provide me with a very
challenging, yet rewarding career 


EXPERIENCE

3/2006 - Present
MarketSharp Software La Crosse, WI

Account Manager

Exceeded 2007 quote from goal of $330,000 to actual sales of $630,000
Sales of marketing and CRM software to business clients in the home remodeling
industry
Daily contact and database marketing to existing clients for upgrading existing
software to newest version
Perform consumer market analyses and business market analyses for current and
prospective customers, and then sales of these lists, based upon recommended
demographics and geographics
Upselling of software add-ons and additional modules
Receiving daily incoming phone calls from current customers and answering
questions regarding functionality of their software program and offering
suggestions and solutions to customize to their company
Making courtesy calls through a CRM program to constantly keep in contact with
existing customers, with goal of maintaining excellent customer service
Conducting webinars to educate customers on new and existing products and
services
Work at trade shows for the remodeling industry to educate potential clients on
our products and services


4/2005 - 3/2006
Ray Hutson Chevrolet Nissan La Crosse, WI

Business Development Manager

Responsible for starting this new division, with main purpose of increasing
customer base and retaining existing customers
Supervise and provide ongoing training to two full-time and one part-time
business development center representatives
Create and manage direct mail marketing campaigns to existing and prospective
customers
Develop and maintain daily activity reports for upper management
Serve as the liaison between sales staff, sales management and business
development center
Implement new marketing techniques and strategies
Daily call schedule of current customers and potential new customers
Work with outside vendors to outsource resources such as eNewsletter, online
customer chat service, web site company, etc.


10/2004 - 4/2005
Trane Company La Crosse, WI

Financial Analyst

Approve credit for HVAC contracting and equipment sales up to $200,000
Assess business customer risk for credit worthiness
Daily collection calls and debt recovery
File liens and bonds for jobs not paid promptly


10/2003 - 10/2004
Majestic Home Sales Westby, WI

Marketing & Advertising Coordinator

Develop short-term and long-term marketing strategies for custom home builder
and flooring showroom
Establish relationships with sub-contractors, vendors, construction crews,
potential and existing clients to see projects through to completion
Create ads to generate in local publications
Responsible for advertising budget for company
Sales of flooring to contractors, commercial and residential clients
Develop/edit quarterly newsletter
Work with vendors to order flooring and showroom displays


7/2000 - 5/2003
CenturyTel La Crosse, WI

Web Sales Consultant

Provide eCommerce consultation and training services to small and medium-sized
businesses
Analyze client needs and offer personalized web solutions to companies to help
their company achieve success online
Prospect new business clients through oral presentations, trade shows, direct
mail, networking, cold calling, etc.
Maintain CRM program
Conducted training seminar at CenturyTel technology expos on our web services
division
Technical support for email and web site problems after the sale
Ongoing contact with current customers to update existing web site and recommend
new ideas to enhance their business online


7/1986 - 5/1999
Gundersen Lutheran Medical Center La Crosse, WI

Medical Secretary/Administrative Assistant

Transcription of medical and physical therapy notes
Supervise temp workers and volunteers
Record staff meeting notes
File insurance claims
Attend in-house training sessions


EDUCATION

1999 Bachelor of Science - Viterbo University, La Crosse, WI
Organizational Management/Management Information Technology
GPA:  3.9/4.0

1980 Associate of Applied Science - Western Technical College, La Crosse, WI
Medical Records Technology



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KEYWORD SUMMARY
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business professional with medical background, sales and marketing, technology,
software sales, web sales consultant, research analyst, financial analyst